Hospitals are interesting places where the rules of the real world are suspended. There is a new language to learn, unwritten and uncommunicated expectations on women and families to behave in certain ways, and punishments when the behaviour of visitors doesn't comply with the new norms.
Women are stripped of their names, clothes and autonomy. Rebranded 'mummy' or 'honey' because who can keep up? (I was recently working with a medical student who asked me, "if I don't call her the lady in bed 6 what do I call her?)